Pienaar serves as the I like golf and Cycling and maybe 3 people shirt in contrast I will get this main creative director for the line, but he often collaborates with other African designers or artists on pieces, which are inspired by local, South African culture. Some of the clothes, like the “Rose Street” hoodie, call out specific locations in South Africa (81 Rose Street was Mami Wata’s first store); others take a looser inspiration from its beaches. “If you’re a hardcore surfer, there’s a list of places that you want to check off, and Jeffreys Bay in South Africa is one of those places,” says Masekela. “It’s one of the eight wonders of the world.”
The brand often photographs its upbeat attire on African surfers, too. Most recently, they shot some pieces on skilled surfers in Durban—though they exist all over the I like golf and Cycling and maybe 3 people shirt in contrast I will get this continent, too. “One of the best surfers in the world right now is a young, Black man named Michael February from Cape Town,” says Masekela, adding that they want to continue highlighting the next generation of surf talent. “He’s inspiring kids around the world of all colors. There’s also another kid from Jamaica, called Shama [Beckford].” Even better yet, the line gives back to the local surf scene in South Africa. A portion of proceeds go towards Waves for Change and Surfers Not Street Children, two surf therapy organizations that introduce children in under-resourced communities to the benefits of surfing. (The label also released a book, titled Afrosurf, in June, where all proceeds went directly to those organizations.)
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